Alpha Phi Foundation’s Leading With Heart Celebration
Partnering with a powerhouse to celebrate a monumental endowment campaign
Alpha Phi Foundation
Industry
Nonprofit
Services Provided
Campaign Support, Video Strategy & Production
I collaborated with Alpha Phi Foundation to create a series of videos for their biennial convention, celebrating the Leading With Heart campaign and unveiling their remarkable accomplishment of raising over $42 million. This comprehensive endowment campaign focused on increasing perpetual resources for their leadership, scholarship, and women's heart health programs.
The three videos were seamlessly integrated into the program for their Leading With Heart Celebration Dinner.
A Tradition of Firsts
As the evening unfolded, the videos escalated in tempo and excitement. The first video, titled "Alpha Phi: A Tradition of Firsts," is the briefest and most contemplative among the three. This video set the tone for the evening's proceedings, successfully nurturing a sense of pride and anchoring the event in groundbreaking milestones and nostalgic sentiments.
Leading With Heart for the Next 150 Years
The second video underscores the urgency of leading with heart in the present. Combining guided video interviews with compelling visual assets, this video highlights key campaign stakeholders and eloquently explains why this campaign holds paramount significance for today's and future Alpha Phi members.
The Reveal
The culminating video of the evening propels Alpha Phi into the next 150 years stronger than ever. It commemorates and unveils the latest groundbreaking accomplishment in Alpha Phi's storied history.
We purposefully incorporated as many Alpha Phi members and chapters as possible, symbolizing the collective triumph that is Leading With Heart. Our aim was to craft a moment that instilled immense pride, exhilaration, and a profound appreciation for the Alpha Phi legacy.
Extras! Short-Form Videos
Finally, I created two short-form videos that Alpha Phi Foundation shared before and after the celebration dinner.